When users tell you “I’m not sure where to start”, most teams will be tempted to solve that with:
- more documentation
- longer tutorials
- onboarding emails
- tooltips everywhere
We tried some of that. But the more feedback we gathered, the clearer the real issue became: The problem wasn’t missing instructions. It was missing context because, GEO/SEO is not your everyday question to ChatGPT that can be answered in a sentence or even a paragraph. It requires certain degree of expertise and without that, it used to be an undertaking that are limited to tech savvy I.T. professionals.
This post is a behind-the-scenes look at how user feedback led us to rethink the WorkfxAI interface – and why our new UI now maps the entire workflow, not just individual agents.
We listen to our customers.
We ran surveys and polls to gather initial feedback from our first 100 users. And one theme was consistently popping up, below is an example:
“My website has been analyzed, but the recommendations say that dedicated professionals are still needed to carry out the optimization, which leaves me a bit confused. For example, for the suggestions in the report, can I continue communicating with the AI to get more concrete, step-by-step operational guidance, and then have humans simply execute those specific instructions?“
This wasn’t confusion about features. It was confusion about the workflow, even with next steps prompted, he was still lost and not sure what consequent actions need to take.
Users weren’t asking:
- “What does this agent do?”
- “How do I run this agent?”
They were really asking:
- “What’s the path from strategy → execution → results?”
That distinction changed everything. The core issues users faced:
- Strategy disconnect: Users couldn’t see how SEO/GEO planning linked to technical execution
- Process opacity: No visibility into what happened between clicking “start” and seeing results
- Implementation anxiety: Fear of deploying agents without understanding the complete workflow
- Progress tracking: No way to monitor where they were in the multi-stage process
This feedback pattern forced us to confront an uncomfortable truth: we had built incredibly sophisticated AI agents but wrapped them in an interface that obscured their strategic value.
The Realisation: Agents Don’t Exist in Isolation
WorkfxAI has never been about a single agent. From day one, our vision was an Agent Matrix where:
- GEO/SEO strategy informs content
- Content feeds distribution
- Distribution builds signals
- Signals loop back into optimisation
- Technical diagnostics ensure everything is crawlable and citable
But our old UI didn’t make that obvious. The “Aha” Moment came during a team brainstorming session when our head of product asked: “What if users could see their entire journey from SEO strategy to live implementation like a GPS route?”
That question sparked the concept for WorkfxAI’s new workflow-mapping UI – an interface that transforms complex AI agent processes into clear, visual journeys that users can understand and control.
It showed capabilities, not connections. So users were forced to mentally stitch together:
- keyword strategy
- content creation
- technical SEO
- implementation
That’s a lot of cognitive load — especially for founders and teams who are already time-poor.
Why We Didn’t “Just Add Better Onboarding”
At this point, many products would:
- add a checklist
- add a walkthrough
- add a “Getting Started” modal
But that would still assume users should adapt to the tool.
We flipped the question instead: What if the interface itself explained the system?
What if users didn’t need to figure out where to start – because the workflow was already laid out visually?
That question became the foundation of the new UI.
Designing the New UI – the Complete Workflow Map
Our new UI addresses Sarah’s confusion by mapping out the entire workflow in three integrated stages:
Stage 1: SEO/GEO Strategy Foundation
The interface now shows users exactly how WorkfxAI agents begin every implementation with strategic analysis:
- Keyword opportunity analysis: Visual display of target keywords and search gaps
- Competitor positioning audit: Interactive comparison of current vs. competitor rankings
- Content gap identification: Heat map showing missing content opportunities
- Technical SEO baseline: Dashboard of current site health metrics
Users can now see how their strategic decisions in this phase directly influence the technical implementation that follows.
Stage 2: Technical Diagnostic & Planning
The workflow visualization connects strategy to technical reality:
- Site architecture analysis: Visual site map with SEO optimization opportunities highlighted
- Performance diagnostic: Real-time technical issues identified and prioritized
- Implementation roadmap: Step-by-step technical tasks mapped to strategic goals
- Resource allocation: Clear breakdown of which agents handle which technical elements
Stage 3: AI Agent Implementation & Monitoring
Users can now track real-time progress from deployment to results:
- Agent deployment timeline: Live progress tracker for each implemented solution
- Performance metrics dashboard: Real-time monitoring of SEO improvements and technical fixes
- Results correlation: Visual connection between technical changes and ranking improvements
- Optimization recommendations: Continuous AI-generated suggestions for further improvement
The new WorkfxAI UI is designed around one core idea: Show the entire workflow, from GEO/SEO strategy to technical implementation, in one connected view.
From “Powerful” to “Understandable”
One of the biggest shifts with the new UI is psychological.
Previously, users described WorkfxAI as:
- “powerful”
- “advanced”
- “a lot to take in”
With the new UI, feedback is shifting toward:
- “this makes sense”
- “I can see the logic”
- “now I know what I should focus on”
That’s not because the agents got simpler.
It’s because the system became legible.
The new WorkfxAI UI is our attempt to make the Agent Matrix tangible — not just powerful behind the scenes, but understandable at a glance.
And this is only the beginning.
What’s Next
We’ll continue refining our onboarding process and make sure all users can start their GEO workflow the minute they register with:
- clearer starting points
- better progress visibility
- tighter feedback loops between agents
Adoption doesn’t come from adding more power. It comes from helping users see how everything works together.
If you’re one of the users who gave us early feedback — thank you.
This UI exists because of those conversations.
The WorkfxAI Team.
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