You saw the headlines a few days ago: PayPal is integrating with OpenAI to power instant checkout and Agentic Commerce in ChatGPT.[1] Most e-commerce executives filed this under “interesting fintech news.” They saw a payment giant partnering with an AI leader and thought about improved chatbot experiences or smarter fraud detection. While those applications are…

Introduction A staggering 80% of AI projects fail to deliver on their intended value, according to landmark research from the RAND Corporation1. For Generative AI, the numbers are even more stark, with NTT Data’s 2025 analysis showing that up to 85% of GenAI deployments are failing to meet their desired ROI2. These projects don’t fail because the technology is…

The Search Revolution is Here The marketing landscape experienced a seismic shift in 2025: 47% of consumers now begin their product research through AI-powered search interfaces rather than traditional search engines1. This isn’t just a trend—it’s a fundamental transformation in how people discover, evaluate, and purchase products. Traditional SEO, which dominated digital marketing for over…

The retail acquisition landscape shifted permanently in 2025. While traditional SEO teams scrambled to maintain organic traffic, forward-thinking retailers discovered a new channel delivering 1.5x higher conversion rates and unprecedented visibility in AI-powered search results1. That channel is Generative Engine Optimization (GEO) — and the data shows it’s becoming the dominant force in retail customer…

The Retail Data Chaos: Why Your Customer Intelligence is Scattered Your most valuable asset isn’t inventory or real estate—it’s customer data. Yet 78% of shoppers research on social media before purchasing1, while 80% use multiple channels to complete a single transaction2. This omnichannel reality creates a data nightmare where customer intelligence fragments across disconnected systems….

Introduction By late 2025, 52% of executives report their organizations have already deployed AI agents, with 88% achieving measurable ROI1. As we enter 2026, agentic commerce—shopping powered by autonomous AI agents—is transforming from experimental technology into competitive necessity. The numbers are staggering: agentic commerce could generate $1 trillion in the US B2C retail market alone…